Contemporary advertising
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2006
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| Edition: | 10th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xl, 614 p. ill. (some col.) 29 cm |
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| ISBN: | 0072964723 |