Contemporary advertising
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 10th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xl, 614 p. : ill. (some col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. EN1- EN18) and index |
| ISBN: | 0072964723 |