Managing customer relationships a strategic framework

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Managing customer relationships a strategic framework

Bibliographic Details
Main Authors:	Peppers, Don (Author), Rogers, Martha (Author)
Format:	Book
Published:	Hoboken, N.J. John Wiley & Sons c2004
Subjects:	Consumers' preferences Customer relations > Management Information storage and retrieval systems > Marketing Marketing information systems Relationship marketing
Online Access:	Table of contents Contributor biographical information Publisher description

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