Managing customer relationships a strategic framework

Bibliographic Details
Main Authors:	Peppers, Don (Author), Rogers, Martha (Author)
Format:	Book
Published:	Hoboken, N.J. John Wiley & Sons c2004
Subjects:	Consumers' preferences Customer relations > Management Information storage and retrieval systems > Marketing Marketing information systems Relationship marketing
Online Access:	Table of contents Contributor biographical information Publisher description

MARC


LEADER	00000cam a2200000 7i4500
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008	080916s2004 nju eng
020			\|a 047148590X (cloth)
090	0	0	\|a HF5415.5 \|b .P458 2004
100	1		\|a Peppers, Don \|e author
245	1	0	\|a Managing customer relationships \|b a strategic framework \|c Don Peppers, Martha Rogers
260			\|a Hoboken, N.J. \|b John Wiley & Sons \|c c2004
300			\|a xi, 516 p. \|b ill. \|c 26 cm
650		0	\|a Consumers' preferences
650		0	\|a Customer relations \|x Management
650		0	\|a Information storage and retrieval systems \|x Marketing
650		0	\|a Marketing information systems
650		0	\|a Relationship marketing
700	1		\|a Rogers, Martha \|e author
856	4	1	\|3 Table of contents \|u http://www.loc.gov/catdir/toc/wiley041/2003020608.html
856	4	2	\|3 Contributor biographical information \|u http://www.loc.gov/catdir/bios/wiley047/2003020608.html
856	4	2	\|3 Publisher description \|u http://www.loc.gov/catdir/description/wiley041/2003020608.html
999			\|a 1000106134 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus