Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

Bibliographic Details
Main Authors: Peppers, Don (Author), Rogers, Martha (Author)
Format: Book
Published: Hoboken, N.J. : John Wiley & Sons , c2004
Subjects:
Consumers' preferences
Customer relations > Management
Information storage and retrieval systems > Marketing
Marketing information systems
Relationship marketing
Online Access:Table of contents
Contributor biographical information
Publisher description
Description
Physical Description:xi, 516 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:047148590X (cloth)

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