APA (7th ed.) Citation

Peppers, D., & Rogers, M. (2004). Managing customer relationships: A strategic framework. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. Hoboken, N.J.: John Wiley & Sons, 2004.

MLA (9th ed.) Citation

Peppers, Don, and Martha Rogers. Managing Customer Relationships: A Strategic Framework. John Wiley & Sons, 2004.