APA (7th ed.) Citation

Gibson, D. P. (1978). 70 billion in the Black: America's black consumers. Macmillan.

Chicago Style (17th ed.) Citation

Gibson, D. Parke. 70 Billion in the Black: America's Black Consumers. New York: Macmillan, 1978.

MLA (9th ed.) Citation

Gibson, D. Parke. 70 Billion in the Black: America's Black Consumers. Macmillan, 1978.