|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000012626 |
| 005 |
20080401093000.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0675081599
|
| 050 |
0 |
0 |
|a HF5415.3
|b .R86 1980
|
| 090 |
0 |
0 |
|a HB801
|b R86
|
| 100 |
0 |
|
|a Runyon, Kenneth E. ,
|e author
|
| 245 |
0 |
0 |
|a Consumer behavior and the practice of marketing
|c Kenneth E. Runyon.
|
| 250 |
|
|
|a 2d ed.
|
| 260 |
2 |
|
|a Columbus, Ohio :
|b Merrill ,
|c c1980.
|
| 300 |
|
|
|a xv, 486 p. :
|b ill. ; ;
|c 26 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|
| 999 |
|
|
|a 1000004512
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|