Consumer behavior and the practice of marketing

Bibliographic Details
Main Author: Runyon, Kenneth E. (Author)
Format: Book
Published: Columbus, Ohio Merrill c1980.
Edition:2d ed.
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000012626
008 021119n
020 |a 0675081599 
050 0 0 |a HF5415.3  |b .R86 1980 
090 0 0 |a HB801  |b R86 
100 0 |a Runyon, Kenneth E.  |e author 
245 0 0 |a Consumer behavior and the practice of marketing   |c Kenneth E. Runyon. 
250 |a 2d ed. 
260 2 |a Columbus, Ohio   |b Merrill  |c c1980. 
300 |a xv, 486 p.   |b ill. ;  |c 26 cm. 
650 0 |a Consumer behavior 
650 0 |a Marketing research 
650 0 |a Motivation research (Marketing) 
999 |a 1000004512  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus