Consumer behavior and the practice of marketing
| Main Author: | |
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| Format: | Book |
| Published: |
Columbus, Ohio :
Merrill ,
c1980.
|
| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | xv, 486 p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0675081599 |