Consumer behavior and the practice of marketing

Consumer behavior and the practice of marketing

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Bibliographic Details
Main Author: Runyon, Kenneth E. (Author)
Format: Book
Published: Columbus, Ohio Merrill c1980.
Edition:2d ed.
Subjects:
Consumer behavior
Marketing research
Motivation research (Marketing)
Description
Physical Description:xv, 486 p. ill. ; 26 cm.
ISBN:0675081599

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