APA (7th ed.) Citation

Runyon, K. E. (1980). Consumer behavior and the practice of marketing (2d ed.). Merrill.

Chicago Style (17th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2d ed. Columbus, Ohio: Merrill, 1980.

MLA (9th ed.) Citation

Runyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2d ed. Merrill, 1980.