Consumer behavior, an information processing perspective

Bibliographic Details
Main Authors: Sternthal, Brian (Author), Craig, C. Samuel (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1982
Subjects:
Description
Item Description:Includes indexes
Physical Description:xix, 358 p. : ill. ; ; 24 cm.
Bibliography:Bibliography: p. 327-342
ISBN:0131692844