Consumer behavior and the practice of marketing

Bibliographic Details
Main Authors: Runyon, Kenneth E. (Author), Stewart, David W. (Author)
Format: Book
Published: Columbus Merrill c1987.
Edition:3rd ed.
Subjects:

MARC

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050 0 0 |a HF5415.3  |b .R86 1987 
090 0 0 |a HB820  |b .R86 
100 0 |a Runyon, Kenneth E.  |e author 
245 0 0 |a Consumer behavior and the practice of marketing   |c Kenneth E. Runyon, David W. Stewart. 
250 |a 3rd ed. 
260 2 |a Columbus   |b Merrill  |c c1987. 
300 |a xv, 776 p.   |b ill. (some col.) ;  |c 24 cm. 
650 0 |a Consumer behavior 
650 0 |a Marketing research 
650 0 |a Motivation research (Marketing) 
700 0 |a Stewart, David W.  |e author 
999 |a 1000004517  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus