Consumer behavior and the practice of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Columbus :
Merrill ,
c1987.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xv, 776 p. : ill. (some col.) ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0675204631 |