Consumer behavior : implications for marketing strategy

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Plano, Tex. : Business Publications , 1986.
Edition:3rd ed.
Subjects:

MARC

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050 0 0 |a HF5415.3   |b .H42 1986 
090 0 0 |a HB820   |b H39 
100 0 |a Hawkins, Del I. ,   |e author 
245 0 0 |a Consumer behavior :   |b implications for marketing strategy   |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
250 |a 3rd ed. 
260 2 |a Plano, Tex. :   |b Business Publications ,   |c 1986. 
300 |a xiv, 740 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographies and indexes 
650 0 |a Consumer behavior   |z United States 
650 0 |a Market surveys   |z United States 
700 0 |a Best, Roger J. ,   |e author 
700 0 |a Coney, Kenneth A. ,   |e author 
999 |a 1000004514   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000004515   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus