Consumer behavior implications for marketing strategy

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Plano, Tex. Business Publications 1986.
Edition:3rd ed.
Subjects:

MARC

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245 0 0 |a Consumer behavior   |b implications for marketing strategy   |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
250 |a 3rd ed. 
260 2 |a Plano, Tex.   |b Business Publications  |c 1986. 
300 |a xiv, 740 p.   |b ill. ;  |c 25 cm. 
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650 0 |a Market surveys  |z United States 
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700 0 |a Coney, Kenneth A.  |e author 
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999 |a 1000004515  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus