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00000cam a2200000 7i4500 |
| 001 |
0000011637 |
| 005 |
20070618093000.0 |
| 008 |
021119s1982 |
| 020 |
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|a 0137308957
|
| 050 |
0 |
0 |
|a HF5438.5
|b .S7 1982
|
| 090 |
0 |
0 |
|a HF5438.5
|b .S7 1982
|
| 100 |
0 |
|
|a Stanley, Richard E. ,
|e author
|
| 245 |
0 |
0 |
|a Promotion :
|b advertising, publicity, personal selling, sales promotion
|c Richard E. Stanley.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1982
|
| 300 |
|
|
|a xxii, 389 p. :
|b ill. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Public relations
|
| 650 |
|
0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Selling
|
| 999 |
|
|
|a 1000062703
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|