Mahany on sales promotion
| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, Ill. :
Crain Books ,
c1982.
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| Subjects: |
| Item Description: | "Compiled from Eugene Mahany's column in Advertising age"--Verso t.p. |
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| Physical Description: | vi, 125 p. ; ; 23 cm. |
| ISBN: | 0872510662 , |