APA (7th ed.) Citation

Ulanoff, S. M. (1985). Handbook of sales promotion. McGraw-Hill.

Chicago Style (17th ed.) Citation

Ulanoff, Stanley M. Handbook of Sales Promotion. New York: McGraw-Hill, 1985.

MLA (9th ed.) Citation

Ulanoff, Stanley M. Handbook of Sales Promotion. McGraw-Hill, 1985.