Cases in promotional strategy

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Cases in promotional strategy

Bibliographic Details
Main Authors:	Engel, James F. (Author), Talarzyk, W. Wayne (Author)
Format:	Book
Published:	Homewood, Ill. : Richard D. Irwin , 1984.
Edition:	Rev. ed.
Series:	The Irwin series in marketing
Subjects:	Advertising > Case studies Marketing > Case studies

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