|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011629 |
| 005 |
20070902.0 |
| 008 |
021119n |
| 020 |
|
|
|a 0256031002 ,
|c pbk.
|
| 090 |
0 |
0 |
|a HF5415
|b .E645 1984
|
| 100 |
0 |
|
|a Engel, James F. ,
|e author
|
| 245 |
0 |
0 |
|a Cases in promotional strategy
|c James F. Engel, W. Wayne Talarzyk.
|
| 250 |
|
|
|a Rev. ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Richard D. Irwin ,
|c 1984.
|
| 300 |
|
|
|a x, 282 p. :
|b ill. ; ;
|c 23 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Advertising
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Talarzyk, W. Wayne ,
|e author
|
| 999 |
|
|
|a 1000022527
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|