Cases in promotional strategy
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill.
Richard D. Irwin
1984.
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| Edition: | Rev. ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | x, 282 p. ill. ; 23 cm. |
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| ISBN: | 0256031002 |