Cases in promotional strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Richard D. Irwin ,
1984.
|
| Edition: | Rev. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | x, 282 p. : ill. ; ; 23 cm. |
| ISBN: | 0256031002 , |