APA (7th ed.) Citation

Engel, J. F., & Talarzyk, W. W. (1984). Cases in promotional strategy (Rev. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

Engel, James F., and W. Wayne Talarzyk. Cases in Promotional Strategy. Rev. ed. Homewood, Ill: Richard D. Irwin, 1984.

MLA (9th ed.) Citation

Engel, James F., and W. Wayne Talarzyk. Cases in Promotional Strategy. Rev. ed. Richard D. Irwin, 1984.