Seeking customers

Bibliographic Details
Main Authors: Shapiro, Benson P. (Author), Sviokla, J. J. (Author)
Format: Book
Published: Boston, Mass. : Harvard Business School , c1993
Series:The Harvard business review book series
Subjects:

MARC

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090 0 0 |a HF5438.25   |b .S434 1993 
245 0 0 |a Seeking customers   |c edited, with an introduction by Benson P. Shapiro and John J. Sviokla 
260 2 |a Boston, Mass. :   |b Harvard Business School ,   |c c1993 
300 |a xviii, 343 p. :   |b ill ; ;   |c 25 cm. 
440 0 4 |a The Harvard business review book series 
501 |a Articles originally published in the Harvard business review 
504 |a Includes bibliographical references and index 
650 0 |a Consumer satisfaction 
650 0 |a Consumers' preferences 
650 0 |a Selling 
700 0 |a Shapiro, Benson P. ,   |e author 
700 0 |a Sviokla, J. J. ,   |e author 
745 0 0 |a Harvard business review 
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