APA (7th ed.) Citation

Shapiro, B. P., & Sviokla, J. J. (1993). Seeking customers. Harvard Business School.

Chicago Style (17th ed.) Citation

Shapiro, Benson P., and J. J. Sviokla. Seeking Customers. Boston, Mass.: Harvard Business School, 1993.

MLA (9th ed.) Citation

Shapiro, Benson P., and J. J. Sviokla. Seeking Customers. Harvard Business School, 1993.