Sales management : concepts, practices, and cases

Bibliographic Details
Main Authors: Johnson, Eugene M. (Author), Kurtz, David L. (Author), Scheuing, Eberhard E. [ (Eberhard Eugen)] , 1939- (Author)
Format: Book
Published: New York : McGraw-Hill , c1986.
Series:McGraw-Hill series in marketing
Subjects:
Description
Physical Description:xxi, 596 p. : ill. ; ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:0070326371