Sales management concepts, practices, and cases

Bibliographic Details
Main Authors: Johnson, Eugene M. (Author), Kurtz, David L. (Author), Scheuing, Eberhard E. (Eberhard Eugen) 1939- (Author)
Format: Book
Published: New York McGraw-Hill c1986.
Series:McGraw-Hill series in marketing
Subjects:
Description
Physical Description:xxi, 596 p. ill. ; 24 cm.
ISBN:0070326371