Personal selling : an interactive approach

Bibliographic Details
Main Author: Marks, Ronald B. , 1944- (Author)
Format: Book
Published: Boston : Allyn and Bacon , c1988
Edition:3rd ed
Subjects:

MARC

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005 20090720.0
020 |a 0205110878 
090 0 0 |a HF5438.25   |b .M37 1988 
100 1 |a Marks, Ronald B. ,   |d 1944- ,   |e author 
245 1 0 |a Personal selling :   |b an interactive approach   |c Ronald B. Marks 
250 |a 3rd ed 
260 2 |a Boston :   |b Allyn and Bacon ,   |c c1988 
300 |a xvi, 607 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Selling 
650 0 |a Selling   |x Psychological aspects 
650 0 |a Selling   |x Vocational guidance 
999 |a 1000022487   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus