Selling : the personal force in marketing

Bibliographic Details
Main Authors: Jackson, Donald W. , 1944- (Author), Cunningham, Isabella C. M. (Author), Cunningham, William H. [ (William Hughes)] (Author)
Format: Book
Published: New York : John Wiley , c1988
Subjects:
Description
Physical Description:xvii, 506 p. : ill. (some col.) ; ; 25 cm.
Bibliography:Includes index
ISBN:0471864005