APA (7th ed.) Citation

Jackson, D. W., Cunningham, I. C. M., & Cunningham, W. H. (1988). Selling: The personal force in marketing. John Wiley.

Chicago Style (17th ed.) Citation

Jackson, Donald W., Isabella C. M. Cunningham, and William H. Cunningham. Selling: The Personal Force in Marketing. New York: John Wiley, 1988.

MLA (9th ed.) Citation

Jackson, Donald W., et al. Selling: The Personal Force in Marketing. John Wiley, 1988.