APA (7th ed.) Citation

Jackson, D. W. ., Cunningham, I. C. M., & Cunningham, W. H. . [. (1988). Selling: The personal force in marketing. John Wiley.

Chicago Style (17th ed.) Citation

Jackson, Donald W. , Isabella C. M. Cunningham, and William H. [] Cunningham. Selling: The Personal Force in Marketing. New York: John Wiley, 1988.

MLA (9th ed.) Citation

Jackson, Donald W. , et al. Selling: The Personal Force in Marketing. John Wiley, 1988.