Selling : principles and practices

Bibliographic Details
Main Authors: Buskirk, Richard H. [ (Richard Hobart)] , 1927-1994 (Author), Buskirk, Bruce D. (Author), Russell, Frederic Arthur , 1886-1973 (Author)
Format: Book
Published: New York : McGraw-Hill , c1992.
Edition:13th ed.
Series:McGraw-Hill series in marketing
Subjects:

MARC

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100 0 |a Buskirk, Richard H. [  |q (Richard Hobart)] ,   |d 1927-1994 ,   |e author 
245 0 0 |a Selling :   |b principles and practices   |c Richard H. Buskirk, Bruce D. Buskirk. 
250 |a 13th ed. 
260 2 |a New York :   |b McGraw-Hill ,   |c c1992. 
300 |a xviii, 551 p. ;   |c 24 cm. 
440 0 0 |a McGraw-Hill series in marketing 
500 |a Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988. 
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700 0 |a Buskirk, Bruce D. ,   |e author 
700 0 |a Russell, Frederic Arthur ,   |d 1886-1973 ,   |e author 
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