Selling : principles and practices
| Main Authors: | , , |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1992.
|
| Edition: | 13th ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: | Rev. ed. of: Selling / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. 12th ed. c1988. |
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| Physical Description: | xviii, 551 p. ; 24 cm. |