Marketing

Bibliographic Details
Main Authors: Evans, Joel R. (Author), Berman, Barry , 1957- (Author)
Format: Book
Published: New York : London : Macmillan Collier Macmillan Publishers , c1982
Subjects:

MARC

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020 |a 0023345004 
090 0 0 |a HF5415   |b .E86 1982 
100 0 |a Evans, Joel R. ,   |e author 
245 1 0 |a Marketing   |c Joel R. Evans, Barry Berman 
260 2 |a New York :   |b Macmillan   |a London :   |b Collier Macmillan Publishers ,   |c c1982 
300 |a xxvi, 723, 64 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Berman, Barry ,   |d 1957- ,   |e author 
999 |a 1000020478   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus