The strategy and tactics of pricing : a guide to profitable decision making

Bibliographic Details
Main Author: Nagle, Thomas T. , 1951- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1987
Subjects:

MARC

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008 021119s1987
020 |a 0138515107 
090 0 0 |a HF5416.5   |b .N34 1987 
100 0 |a Nagle, Thomas T. ,   |d 1951- ,   |e author 
245 1 4 |a The strategy and tactics of pricing :   |b a guide to profitable decision making   |c Thomas T. Nagle 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1987 
300 |a xiii, 351 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographcal references and index 
650 0 |a Marketing   |x Decision making 
650 0 |a Pricing 
999 |a 1000020475   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus