The strategy and tactics of pricing a guide to profitable decision making

Bibliographic Details
Main Author: Nagle, Thomas T. 1951- (Author)
Format: Book
Published: Englewood Cliffs, NJ Prentice-Hall c1987
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011505
008 021119s1987
020 |a 0138515107 
090 0 0 |a HF5416.5  |b .N34 1987 
100 0 |a Nagle, Thomas T.  |d 1951-  |e author 
245 1 4 |a The strategy and tactics of pricing   |b a guide to profitable decision making   |c Thomas T. Nagle 
260 2 |a Englewood Cliffs, NJ  |b Prentice-Hall  |c c1987 
300 |a xiii, 351 p.   |b ill.  |c 24 cm 
650 0 |a Marketing  |x Decision making 
650 0 |a Pricing 
999 |a 1000020475  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus