The strategy and tactics of pricing : a guide to profitable decision making

Bibliographic Details
Main Author: Nagle, Thomas T. , 1951- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1987
Subjects:
Description
Physical Description:xiii, 351 p. : ill. ; 24 cm.
Bibliography:Includes bibliographcal references and index
ISBN:0138515107