Consumer behavior : basic findings and management implications

Bibliographic Details
Main Authors: Zaltman, Gerald (Author), Wallendorf, Melanie (Author)
Format: Book
Published: New York : John Wiley , c1983
Edition:2nd ed.
Series:Wiley series in marketing
Subjects:

Badak General Collection

Holdings details from Badak General Collection
Call Number: HF5415 3 Z28 1983
Accession Item Category Format Status Notes
1000020453 OPEN SHELF (30 DAYS) Book Available
1000035801 OPEN SHELF (30 DAYS) Book Available