Consumer behavior : basic findings and management implications

Bibliographic Details
Main Authors: Zaltman, Gerald (Author), Wallendorf, Melanie (Author)
Format: Book
Published: New York : John Wiley , c1983
Edition:2nd ed.
Series:Wiley series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011488
005 20080401093000.0
008 021119n
020 |a 0471093068 
090 0 0 |a HF5415.3   |b .Z28 1983 
100 0 |a Zaltman, Gerald ,   |e author 
245 0 0 |a Consumer behavior :   |b basic findings and management implications   |c Gerald Zaltman, Melanie Wallendorf 
250 |a 2nd ed. 
260 2 |a New York :   |b John Wiley ,   |c c1983 
300 |a xvi, 684 p. :   |b ill. ; ;   |c 25 cm. 
440 0 0 |a Wiley series in marketing 
504 |a Includes index 
650 0 |a Consumer behavior 
650 0 |a Motivation research (Marketing) 
700 0 |a Wallendorf, Melanie ,   |e author 
999 |a 1000020453   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000035801   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus