Consumer behavior : basic findings and management implications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1983
|
| Edition: | 2nd ed. |
| Series: | Wiley series in marketing
|
| Subjects: |
| Physical Description: | xvi, 684 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0471093068 |