APA (7th ed.) Citation

Zaltman, G., & Wallendorf, M. (1983). Consumer behavior: Basic findings and management implications (2nd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Zaltman, Gerald, and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. 2nd ed. New York: John Wiley, 1983.

MLA (9th ed.) Citation

Zaltman, Gerald, and Melanie Wallendorf. Consumer Behavior: Basic Findings and Management Implications. 2nd ed. John Wiley, 1983.