Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1985
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xii, 740 p. : ill. (some col.) ; ; 24 cm. |
| Bibliography: | Bibliography: p. 727-729 |
| ISBN: | 013556994X |