Marketing services : competing through quality

Bibliographic Details
Main Authors: Berry, Leonard L. , 1942- (Author), Parasuraman, A. (Author)
Format: Book
Published: New York : Free Press , c1991
Subjects:

MARC

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090 0 0 |a HF5415.5   |b .B48 1991 
100 0 |a Berry, Leonard L. ,   |d 1942- ,   |e author 
245 0 0 |a Marketing services :   |b competing through quality   |c Leonard L. Berry, A. Parasuraman 
260 2 |a New York :   |b Free Press ,   |c c1991 
300 |a xi, 212 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references (p. 191-203) and index 
650 0 |a Customer services 
650 0 |a Service industries   |x Marketing 
700 0 |a Parasuraman, A. ,   |e author 
999 |a 1000017939   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017940   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus