Marketing services competing through quality

Bibliographic Details
Main Authors: Berry, Leonard L. 1942- (Author), Parasuraman, A. (Author)
Format: Book
Published: New York Free Press c1991
Subjects:

MARC

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090 0 0 |a HF5415.5  |b .B48 1991 
100 0 |a Berry, Leonard L.  |d 1942-  |e author 
245 0 0 |a Marketing services   |b competing through quality   |c Leonard L. Berry, A. Parasuraman 
260 2 |a New York   |b Free Press  |c c1991 
300 |a xi, 212 p.   |b ill. ;  |c 25 cm. 
650 0 |a Customer services 
650 0 |a Service industries  |x Marketing 
700 0 |a Parasuraman, A.  |e author 
999 |a 1000017939  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000017940  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus