Marketing services : competing through quality
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York :
Free Press ,
c1991
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| Subjects: |
| Physical Description: | xi, 212 p. : ill. ; ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 191-203) and index |
| ISBN: | 002903079X |