APA (7th ed.) Citation

Berry, L. L. ., & Parasuraman, A. (1991). Marketing services: Competing through quality. Free Press.

Chicago Style (17th ed.) Citation

Berry, Leonard L. , and A. Parasuraman. Marketing Services: Competing Through Quality. New York: Free Press, 1991.

MLA (9th ed.) Citation

Berry, Leonard L. , and A. Parasuraman. Marketing Services: Competing Through Quality. Free Press, 1991.