Consumer behavior
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Chicago :
Dryden Press ,
c1986
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xvii, 633 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030018927 |