Consumer behavior

Bibliographic Details
Main Authors: Robertson, Thomas S. (Author), Ward, Scott , 1942- (Author), Zielinski, Joan , 1948- (Author)
Format: Book
Published: Glenview, Ill. : Scott, Foresman and Company , c1984
Series:Scott, Foresman series in marketing
Subjects:

MARC

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020 |a 0673158411 
090 0 0 |a HF5415.3   |b .R57 
100 0 |a Robertson, Thomas S. ,   |e author 
245 0 0 |a Consumer behavior   |c Thomas S. Robertson, Joan Zielinski, Scott Ward 
260 2 |a Glenview, Ill. :   |b Scott, Foresman and Company ,   |c c1984 
300 |a xv, 640 p. :   |b ill. (some col.) ; ;   |c 24 cm. 
440 0 0 |a Scott, Foresman series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Motivation research (Marketing) 
700 0 |a Ward, Scott ,   |d 1942- ,   |e author 
700 0 |a Zielinski, Joan ,   |d 1948- ,   |e author 
999 |a 1000036366   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus