Consumer behavior : marketing strategy perspectives

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Consumer behavior : marketing strategy perspectives

Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Olson, Jerry C. [ (Jerry Corrie)] , 1944- (Author)
Format:	Book
Published:	Homewood, Ill. : Irwin , c1987
Series:	The Irwin series in marketing
Subjects:	Consumer behavior Marketing

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