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00000cam a2200000 7i4500 |
| 001 |
0000011476 |
| 005 |
20210727093000.0 |
| 008 |
021119s1987 |
| 020 |
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|
|a 0256031770
|
| 090 |
0 |
0 |
|a HF5415.3
|b .P4
|
| 100 |
0 |
|
|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b marketing strategy perspectives
|c J. Paul Peter, Jerry C. Olson
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c c1987
|
| 300 |
|
|
|a xvii, 698 p., [16] p. of plates :
|b ill. (some col.) ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Olson, Jerry C. [
|q (Jerry Corrie)] ,
|d 1944- ,
|e author
|
| 999 |
|
|
|a 1000036369
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|