Consumer behavior : marketing strategy perspectives

Bibliographic Details
Main Authors: Peter, J. Paul (Author), Olson, Jerry C. [ (Jerry Corrie)] , 1944- (Author)
Format: Book
Published: Homewood, Ill. : Irwin , c1987
Series:The Irwin series in marketing
Subjects:

MARC

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020 |a 0256031770 
090 0 0 |a HF5415.3   |b .P4 
100 0 |a Peter, J. Paul ,   |e author 
245 1 0 |a Consumer behavior :   |b marketing strategy perspectives   |c J. Paul Peter, Jerry C. Olson 
260 2 |a Homewood, Ill. :   |b Irwin ,   |c c1987 
300 |a xvii, 698 p., [16] p. of plates :   |b ill. (some col.) ;   |c 25 cm. 
440 0 4 |a The Irwin series in marketing 
504 |a Includes index 
650 0 |a Consumer behavior 
650 0 |a Marketing 
700 1 |a Olson, Jerry C. [  |q (Jerry Corrie)] ,   |d 1944- ,   |e author 
999 |a 1000036369   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus