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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011475 |
| 005 |
20180401093000.0 |
| 008 |
021119n |
| 020 |
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|a 0195040864
|
| 020 |
|
|
|a 0195040872 ,
|c (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.3
|b .O84 1987
|
| 100 |
0 |
|
|a O'Shaughnessy, John ,
|d 1927- ,
|e author
|
| 245 |
0 |
0 |
|a Why people buy
|c John O'Shaughnessy
|
| 260 |
2 |
|
|a New York :
|b Oxford University Press ,
|c 1987
|
| 300 |
|
|
|a vi, 195 p. :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references (p. 185-189) and index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|
| 650 |
|
0 |
|a Purchasing
|
| 999 |
|
|
|a 1000017920
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|