Why people buy

Bibliographic Details
Main Author:	O'Shaughnessy, John 1927- (Author)
Format:	Book
Published:	New York Oxford University Press 1987
Subjects:	Consumer behavior Motivation research (Marketing) Purchasing

MARC


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020			\|a 0195040864
020			\|a 0195040872 \|c (pbk.)
090	0	0	\|a HF5415.3 \|b .O84 1987
100	0		\|a O'Shaughnessy, John \|d 1927- \|e author
245	0	0	\|a Why people buy \|c John O'Shaughnessy
260	2		\|a New York \|b Oxford University Press \|c 1987
300			\|a vi, 195 p. \|b ill. ; \|c 25 cm.
650		0	\|a Consumer behavior
650		0	\|a Motivation research (Marketing)
650		0	\|a Purchasing
999			\|a 1000017920 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus