APA (7th ed.) Citation

Luck, D. J. (1982). Marketing research (6th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston. Marketing Research. 6th ed. New Delhi: Prentice-Hall, 1982.

MLA (9th ed.) Citation

Luck, David Johnston. Marketing Research. 6th ed. Prentice-Hall, 1982.