|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011472 |
| 020 |
|
|
|a 0070387648
|
| 090 |
0 |
0 |
|a HF5415.3
|b .L68 1988
|
| 100 |
0 |
|
|a Loudon, David L.
|e author
|
| 245 |
0 |
0 |
|a Consumer behavior
|b concepts and applications
|c David L. Loudon, Albert J. Della Bitta
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a New York
|b McGraw-Hill
|c c1988
|
| 300 |
|
|
|a xxiii, 726 p.
|b ill. (some col.) ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Consumer behavior
|v Case studies
|
| 700 |
0 |
|
|a Della Bitta, Albert J.
|e author
|
| 999 |
|
|
|a 1000017918
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|