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| 020 |
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|a 0070387648
|
| 090 |
0 |
0 |
|a HF5415.3
|b .L68 1988
|
| 100 |
0 |
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|a Loudon, David L. ,
|e author
|
| 245 |
0 |
0 |
|a Consumer behavior :
|b concepts and applications
|c David L. Loudon, Albert J. Della Bitta
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1988
|
| 300 |
|
|
|a xxiii, 726 p. :
|b ill. (some col.) ; ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Consumer behavior
|v Case studies
|
| 700 |
0 |
|
|a Della Bitta, Albert J. ,
|e author
|
| 999 |
|
|
|a 1000017918
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|