Consumer behavior concepts and applications
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
c1988
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxiii, 726 p. ill. (some col.) ; 24 cm. |
|---|---|
| ISBN: | 0070387648 |