Consumer behavior : concepts and applications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1988
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxiii, 726 p. : ill. (some col.) ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070387648 |