Consumer behavior : concepts and applications

Bibliographic Details
Main Authors: Loudon, David L. (Author), Della Bitta, Albert J. (Author)
Format: Book
Published: New York : McGraw-Hill , c1979
Series:McGraw-Hill series in marketing
Subjects:

MARC

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100 0 |a Loudon, David L. ,   |e author 
245 0 0 |a Consumer behavior :   |b concepts and applications   |c David L. Loudon, Albert J. Della Bitta 
260 2 |a New York :   |b McGraw-Hill ,   |c c1979 
300 |a xi, 545 p. :   |b ill. ; ;   |c 25 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes index 
650 0 |a Consumer behavior 
650 0 |a Consumer behavior   |v Case studies 
700 0 |a Della Bitta, Albert J. ,   |e author 
999 |a 1000017915   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus