Consumer behavior : concepts and applications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1979
|
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xi, 545 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0070387532 |