Consumer behavior : concepts and applications

Bibliographic Details
Main Authors:	Loudon, David L. (Author), Della Bitta, Albert J. (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1984
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Consumer behavior Consumer behavior > Case studies

Consumer behavior : concepts and applications by Loudon, David L., Della Bitta, Albert J.

Published 1988

Published 1979